Travel Journal

Interest in Vietnam, Bali & Japan was high, reflecting a notable surge in popularity in ‘value for money’ destinations within Asia. The biggest winners though were the 5 ‘Stans’, with unprecedented numbers keen to explore these countries on the fabled “Silk Road”. These same destinations have proved to be just as popular so far in 2025.

We’ve noticed a demand for more ‘off season’ travel – particularly avoiding the peak summer months of July-August in Europe. September and October are now becoming popular months for European travel.

And which other destinations have been attracting the most interest in the first half of 2025? Perennial favourites in Western Europe, North America, South & East Africa, Vietnam & the Pacific Islands are always popular, but we often joke that a dinner party or barbeque is held somewhere in Canterbury every December where it’s decided where everyone is going to travel to the following year, so from what we’ve gleaned so far, and in no particular order, here’s our top 15 ‘hot’ list of resurgent or emerging destinations so far.

1. Sri Lanka
   Sunny palm-tree beaches and steamy jungles to freshly brewed tea and spicy curries, it offers great value for money for private touring.
2. Malta
   3 tiny islands with a beguiling mash-up of Arabic and European languages, architecture, cuisine and traditions.
3. China
   Now visa free for Kiwis for the first time! Remarkable landscapes, impressive modern architecture and a cuisine that’ll surprise and delight.
4. India
   An immersive experience like no other in the ultimate land of contrasts. Southern India combines beautifully with Sri Lanka!
5. Philippines
   Often celebrated as a backpacker haven, incredible nature, jungles, people and culture make this an incredible destination for everyone.
6. Morocco
   An adventure with beach, desert and mountains all in one and sunshine in the European winter.
7. Albania
   For those who’ve ‘done’ Croatia, Albania has one of the least known and most beautiful coastlines in all of Europe.
8. Mexico
   Colourful festivals, palm-fringed beaches, buzzing metropolitan cities and great food!
9. South Korea
   For those who’ve ‘done’ Japan; incredible street food and a fascinating blend of ancient traditions and neon cities in Asia’s trendiest country and it’s a direct flight from NZ.
10. Peru
    2025 is the year South America makes its comeback, starting with Peru, which is so much more than Machu Picchu.
11. Georgia, Armenia & Azerbaijan
    Ancient monasteries, medieval history and Soviet influence but also some very futuristic architecture.
12. The Maldives
    Not just for honeymooners – a diverse archipelago with abundant marine life and traditions that run deeper than its amazing waters.
13. Greenland
    Last month opened a new international airport in Nuuk with flights to North America and Europe. “Winter wonderland” on a whole new level.
14. Hokkaido, Japan
    Known for its snow and ski scene, but actually a year-round treat for active travellers. Think you’ve ‘done’ Japan? Think again!
15. Turkey
    An old favourite making a comeback, with ancient Greek ruins, Ottoman mosques and Byzantine churches, Turkey is impossible to characterise.

Where are you travelling in 2025? Contact your favourite Discover Travel consultant now and let’s find out!

The Discover Travel Team